Ebusiness & Ecommerce: Managing the Digital Value Chain

About the Author: Andreas Meier

Is a well-known author, some of his books are a fascination for readers like in the Ebusiness & Ecommerce: Managing the Digital Value Chain book, this is one of the most wanted Andreas Meier author readers around the world.


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  • Hardcover
  • 222 pages
  • Ebusiness & Ecommerce: Managing the Digital Value Chain
  • Andreas Meier
  • English
  • 21 March 2018
  • 354089327X

Ebusiness & Ecommerce: Managing the Digital Value ChainOver A Decade Ago, The European Union Adopted A Plan Of Action For A European Information Society Internet Technologies Should Broaden The Capacity To Act Of Organizations And Of Individuals, Promote Transnational Contact And Exchange Relationships, And Lead To An Open Society With Cultural Originality And Variety To Achieve This, The Opportunities And Risks Of Utilizing Electronic Means Of C Munication Must Be Weighed Against Each Other, And Privacy And Intellectual Property Rights Must Be Protected Due To Technological Development And The Use Of Internet Technology, The Productionofinformationhasgainedeconomicsigni CanceAninformationc Pany Creates Value Primarily By Designing, Processing, And Relaying Information In Other Words, Through The Exchange Of Digital Products And Services Thistextbookprogressivelydescribesalloftheelementsofthevaluechainfor Electronic Business And Electronic Commerce A Process Oriented Approach Is Used To Present The Electronic Business Transactions That Occur Between Companies, Consumers, Andpublicadministration, Andtheseareillustratedwithcasestudies Along With The Organization Of Digital Products And Services, Special Attention Is Paid To Marketing, Distribution, And Customer Relationship Care This Textbook Is Intended For Students Of Economics At Universities And Te Nical Colleges Who Would Like An Overview Of The State Of The Art In Electronic Business And Electronic Commerce It Is Also Suitable For Executives, Project Le Ers, And Company Experts Who Deal With The Digital Value Chain The Book Focuses On The Members Of Value Chains In Electronic Business Re Tionships Each Of These Members Has A Chapter Devoted To It Chapter Describes The Terms Of Electronic Business, Electronic Commerce, And Electronic Government, And Gives Meaningful Examples Of Their Application

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